![papetura logo papetura logo](https://ih1.redbubble.net/image.1906931868.6557/poster,504x498,f8f8f8-pad,600x600,f8f8f8.jpg)
I am just thankful that United Airlines decided not to use the Perpetua typeface for its current logotype, as was used temporarily during the merger with Continental Airlines. A comparison of the similar logotypes of United Airlines and Delta Air Lines. With its inherent inaccuracies, I never particularly cared for the abstract globe logo of Continental Airlines - even when it was first introduced in the early 1990s along with the the logotype using a modified bold version of the Perpetua typeface, which would not have been my first choice of typeface to use for an airline.Īlong with the globe logo, I found the Perpetua typeface to be staid, stale and stagnant - not exactly the image one wants to convey to represent an airline, in my opinion. Ironically, Bass also designed what was known as the “jetstream” logo of Continental Airlines back in 1968, which in the early 1990s was also replaced by the abstract globe logo developed by Lippincott. The Continental Airlines “Jetstream” Logo. The “tulip” - originally designed by Bass - was updated in 2004 by Pentagram in a monochromatic blue scheme as part of a refreshing of the livery of United Airlines. The “tulip” logo - a red, white and blue abstract of the letter U - survived three branding changes for 38 years since it was first introduced in 1974, replacing the “ vertical spike” logo which preceded it.
![papetura logo papetura logo](https://www.wfonts.com/viewfont/data/2014/12/31/perpetua-titling-mt/pertibd.ttf.png)
Remembering the United Airlines “Tulip” Logo and Its Designer If United Airlines is your preferred airline of choice, you might have lamented the decision to retire what is popularly known as the “tulip” logo in favor of the abstract globe logo used for years by Continental Airlines when it was merged with United Airlines. S aul Bass would have been 96 years old today - he passed away slightly greater than 20 years ago - but one of his most famous works is no longer in use.